🥛TMRW. 10AM EST.
want a clue? (fill in the blank 👇🏼)
_____________ the Milk way.
1 Tag vor
Add some festive sparkle to your holiday look with Crystal Crème Shimmer Lip Crayon in Cherry on Top. Who’s topping off their look with this shade? 🍒
Shop now @sephora, #sephorainJCP or on bitebeauty.com
1 Tag vor
Can you guess which highlighter is Ofra's favorite? 💕⠀
Grab all her faves in a purple Perfecting Bag for $29 (Usually $59) TODAY ONLY as part of our 12 𝓓𝓪𝔂𝓼 𝓸𝓯 𝓖𝓵𝓸𝔀 deals. 🛒💨⠀
📷 @bad__yoyo wears BEVERLY HILLS
1 Tag vor
This is a bit of a controversial topic in the cruelty-free community. 🐰 Throughout the years, many cruelty-free brands have been acquired and bought by parent corporations that are NOT cruelty-free.
☞ Urban Decay acquired by L'Oreal in 2012
☞ NYX acquired by L'Oreal in 2014
☞ Hourglass acquired by Unilever in 2017
And in 2019:
☞ TATCHA was acquired by Unilever
☞ Drunk Elephant was acquired by Shiseido
☞ Coty buys majority stake in Kylie Cosmetics
As a result, these initially 'cruelty-free' brands' animal testing policies have been called into question on whether they will remain committed to never testing on animals or they will conform and adopt their parent company's animal testing policies and start testing on animals 💉🐇
🙅🏻♀️ Some ethical consumers have chosen to 𝙗𝙤𝙮𝙘𝙤𝙩𝙩 these cruelty-free brands that are owned by a parent company that tests on animals because they feel that their purchases may be indirectly funding and supporting the animal tests conducted or issued by the parent corporation.
💁🏻♀️ On the flip side, some cruelty-free shoppers choose to continue to 𝙨𝙪𝙥𝙥𝙤𝙧𝙩 and purchase from these brands as they believe this will send a message to the parent corporations that being a cruelty-free brand matters to consumers and that it can also be a sustainable and profitable business decision and hopefully, this will influence the parent companies to go cruelty-free too! ✨
Whether you decide to boycott or support these cruelty-free brands that are owned by a non-cruelty-free parent corporation is up to you! 💕 There is no "right" or "wrong" way to go cruelty-free. You do you! .
Here's a summary of some of the most popular cruelty-free brands that are owned by a corporation that is NOT cruelty-free. Please note: this is not a complete list.
a blurry pic from my car hehe
all of my makeup products (mostly from @nyxcosmetics and @colourpopcosmetics) are cruelty free, as is my skincare from @sukinskincare 🌱 i looove the colourpop highlighters, they make me feel so glowy and pretty🧚🏼♀️ メイクも好きですが動物と地球の方が好きなので化粧品は動物実験を行なっていないブランドのみのものをいつも使っています🌍💛
22 Stundes vor
This year I upgraded my vegetarian status and went vegan, I also decided to live a cruelty free lifestyle. I got rid of ALL of my make up and replaced it with @elfcosmetics and I don't regret a thing. e.l.f is way better quality than what I was using and my skin feels healthier for it.
BROW TRANSFORMATION 🙌🏽
Transform your brows in time for the Christmas holiday season 🎄 Simply book using link in our bio.
These were a tint & tidy, just £15!
We used all @siennaxofficial 100% vegan & cruelty free 🌱 products to create a more enhanced shape, cleaner lines & darker brow colour so this lovely client can wake up & go ☁️